Professional performance.
Naturally better.

Aloe-based formulas crafted for salon results—clean, effective, and easy to prescribe. Get pro pricing, backbar liters, and education tailored for European stylists.

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Naturally FragrancedVegan-FriendlySustainably MadeParaben-Free

MOST LOVED

  • ALL OUR STYLERS

    Everything from Firm to Light Hold

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  • ALL HAIR CARE

    Naturally Inspired, Organically Infused

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  • HAIR TREATMENTS

    Formulated with Natural Thermal Protection

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New to Loma?

Start strong with the LOMA Intros

Our most-loved essentials in one kit—perfect for trial, backbar, and first retail recommendations.

Save up to 40% on all intros to explore the full range.

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  • POWERED BY ALOE

    Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.

  • FREE OF THE NASTIES

    Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.

  • MADE WITH LOVE

    Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.

  • AYURVEDIC ORIGINS

    The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
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